Executive Director, Communications and Marketing
Ms. Ferrell is the Executive Director of Communications and Marketing at ACUE. A strategic marketing and media leader with extensive experience ranging from brand management and strategy to integrated marketing communications and digital media optimization, Ferrell has dedicated more than a decade of her career to enabling growth for institutions of higher education.
Most recently, Ferrell served as Director of Marketing and Media Relations at North Carolina State University’s Poole College of Management, where she established and grew the college’s first centralized marketing and communications team responsible for brand strategy, program marketing, content strategy, creative design and editorial services, web strategy, media relations and stakeholder communications. During her tenure at NC State, she reintroduced the brand and implemented a communications strategy and enrollment management practices that resulted in significant rankings and enrollment growth across all degree programs.
Ferrell also served as Director of Marketing and Business Development for the Executive MBA and online MBA@UNC programs at the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School following marketing and business development roles within the energy and financial services sectors, and McKinney advertising.
She earned her BA in Journalism and Mass Communication and Political Science from the University of North Carolina at Chapel Hill and her MBA from the Wake Forest University School of Business.