Director of Digital Marketing
Arbazz is the Director of Digital Marketing at ACUE. He holds a Bachelor of Arts in Communications from California State University, and a master’s in organizational leadership from Claremont Lincoln University. He’s currently a few months away from completing his Doctoral degree in Organizational Change from Cal Baptist University. He aspires to be among the top EdTech marketers of this age.
Arbazz uses his digital skills to expand B2B and B2C growth marketing initiatives at ACUE. He is passionate about ACUE because he believes every great place of learning aims to ensure its students succeed, and the measure of a successful teacher is the student they produce. Arbazz feels especially connected to teachers because not only have they provided him with skill but also provided him with meaning in life.
Arbazz previously worked as the Director of Digital Marketing at Claremont Lincoln University, where he managed an annual advertising budget of $1.2 million and led marketing campaigns that grew student enrollment by 400% and was recognized as the National Education Marketing Team of the Year by the American Marketing Association. Arbazz also worked as the Chief Growth Officer at Sahaba Initiative, an award-winning start-up incubated at a university. He scaled the company by 700%, managing all aspects of the digital growth strategy and account-based marketing. In this role, he was able to provide $10+ million in services. And was recognized by the California State Assembly as 30 under 30. Arbazz is also a United Nations Association Global Goals Ambassador and the past Multicultural Chair at Riverside City College